LatAm Startup Programme Wellington

Friday

,

September

27

at

7:00pm

RSVP

ARE YOU WORKING IN THE NEW ZEALAND STARTUP SPACE?

CHQ’s Lightning Lab is teaming up with the Latin America Centre of Asia-Pacific Excellence (LatAm CAPE) to deliver the LatAm startup programme to introduce you to the new opportunities the Latin American market offers.

Latin America boasts young, resilient and highly-educated workforces, centres of scientific excellence, world-renowned incubators and 22 of the world’s unicorns.

The LatAm CAPE, in partnership with CHQ’s Lightning Lab, will help the New Zealand startup community to explore the new opportunities the Latin American market can offer.

What’s in it for you?

Identify potential opportunities for you to connect with other startup networks in New Zealand and Latin America, and hear from entrepreneurs in both regions.

Learn more about the support available to founders and startups looking to explore the Latin American market.

Our experts will share how to effectively build and sustain business relationships and networks in the Latin American ecosystem.

Through this interactive session, you will have the opportunity to test ideas and apply the knowledge on how to compete in the Latin American market.

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This session is perfect to:

- Create connections with fellow entrepreneurs. You'll hear from founders in both regions as they share their experiences.

- Find out about the support available to founders and startups looking to
explore the Latin American market.

- Get expert tips on how to effectively build and sustain business relationships and networks in the Latin American ecosystem.

- Test ideas and apply the knowledge on how to compete in the Latin American market

This is a great chance to think more expansively about Latin America and the potential for doing business in the region.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch

1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break

2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails

About 3DAYS

T

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

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